Client Intake Section 1: Contact Information Name * First Name Last Name Email * Phone (###) ### #### Best way to reach you Call Text E-mail How did you hear about us? Friend/Family Google Search Social Media Other (add in Notes below) Section 2: Session/Event Details What type of photography are you looking for? Wedding Elopement Proposal Engagement Portrait Headshot Preferred Session/Event Date MM DD YYYY Approximate Start Time Hour Minute Second AM PM Location(s) Address 1 Address 2 City State/Province Zip/Postal Code Country Estimated Number of People Involved Section 3: Vision & Style Preferences What drew you to our photography style? Which do you prefer? Candid / Natural moments Posed / Formal A mix of both Must-have shots you’d like us to capture Visionary Prompts (W.A.V.E. “V”) Imagine your photos are ready and displayed in your home. Where do you picture them? Living room Bedroom Hallway Stairs Entrance Office Other (add in Notes below) If you could choose one photo to be the centerpiece of your wall art, what moment would it capture? When you walk by that photo every day, what feeling would you want it to give you? Optional deeper prompts “Do you imagine sharing an album with your kids one day, or more wall art that becomes part of your home?” “What do you hope people say when they see those photos on your wall?” Sample Mirror Responses (to reinforce vision): 👉 Here you mirror back their vision to show value: "That’s beautiful — I can picture exactly what you’re describing, and that’s the kind of story I want your photos to tell.” “I love that. Our clients often say the same thing, and that’s why we design collections meant to be displayed and enjoyed every day.” “Yes, not just digital files sitting on a computer — but artwork that really becomes part of your life.” Section 4: Deliverables & Preferences “That gives me such a beautiful sense of what you’re imagining. Now, once your day is captured, the next big question is — how do you want to relive it afterwards? Do you see yourself wanting a simple online gallery you can share with family and friends, or would you love something more tangible like a keepsake album or wall art? Some couples even do a mix — what feels right for you?" ALLOW RESPONSE “When you picture holding your wedding photos, do you imagine flipping through a handcrafted album, a keepsake box with loose fine art prints or more like canvases or framed prints in your home?” “I design albums so they tell the full story of the day, not just the highlight reel — is that something you’d like to see as an option?” ALLOW RESPONSE Close (gentle reassurance): “There’s no wrong answer here — my job is to make sure you have your memories in the format you’ll actually enjoy and share. I’ll note what feels right to you, and we can finalize the details when we go over the package.” Digital Images Prints Albums Wall Art/Canvas Other Budget Bridge from last point: “Okay, that really helps me understand the kind of experience you want to have and how you’d love to enjoy your photos afterwards. The last piece that helps me guide you best is understanding where photography is for you. Every couple invests differently depending on what matters most to them. For some it’s photography, for others it’s the venue or florals. Where would you say photography sits in your overall priorities?" ALLOW RESPONSE “Great, thanks for sharing that — that really helps me understand your vision. To make sure I recommend options that feel right and comfortable for you, it really helps to know roughly what range you’re thinking about for photography. That way I can focus on the packages that make sense for your plans.” Under $1,000 $1,000–$2,500 $2,500–$5,000 $5,000+ Do you have a specific deadline for when you need your photos? (wedding invites, business launch, holidays, etc.) Section 5: Explain / Execute (E) “Here’s how it works: I’ll send you our detailed package guide so we can design your experience around what you just described.” “Our collections start around $___, and what most of our clients love is that they include both digitals and options for wall art or albums. I’ll send you our full guide so you can see the layouts and examples.” “Are your emails okay to send that to?” Section 6: Close / Wrap-Up “Do you have any questions for me right now?” “I’m really excited about your vision — I can already picture that [moment/photo they described] as a centerpiece in your home.” “I’ll send over the details shortly. Thank you again for reaching out!” NOTES Thank you!
